AP Benson can help companies chart a course in a world of proliferating yet converging media. The telecommunications, television, film, computer games, Internet and animation businesses all remain industries with exciting growth potential, despite the apparent "bursting of the Internet bubble" in 2001.

AP Benson has worked with companies that provide a variety of "soft" media services, including both traditional and 3D animation and high-value Internet content production.

AP Benson has been involved in businesses at the hard technology end of the media and communications business, including the producers of technology for use in routers and telephone systems.

Examples of work completed include:

1. 3D character animation - AP Benson assisted in the development of a 3D character animation application in a spinout company from the University of Oxford. AP Benson helped the company to refine their thinking on establishing the market potential for their application, packaging of their core technology into products (productisation) and developing their business plan to a new level of detail. The business planning included the development of thinking about distribution and support models. The assignment also included the development of a software development pipeline, development processes, version control, recruitment of individuals with suitable development skills and presentation of the development plan to investors and potential investors. Comparisons were undertaken of the proposed product and its underlying unique technology with motion capture and frame animation techniques.
2. Traditional Animation - We worked with a production house using traditional animation techniques (frame animation) to develop new channels to market and to refine their approach to business development.
3. Medical and Health Education - Project management of the development of a content management system and health information content to support healthcare choices by individuals with an inherited risk of developing chronic diseases. The project involved working with clinicians and their colleagues to author and validate health information. The project also involved working with journalists, illustrators and professional writers to ghost-write the material produced by the clinicians into a more palatable form for public consumption.

AP Benson are currently examining the potential value of creating clusters of media companies, able, through collaboration, to create products of greater value to creative and technology media buyers.